BAD Conference, 13 Nov. 2023
At the BAD (Behaviour & Design) Conference, Tech Circus brings together experts from psychology, anthropology, philosophy and more to examine the behaviour science skills that underpin UX design.
My talk: Jobs-to-be-done: A framework for product discovery influenced by behavioural design.
"You were the ultimate in BAD with your talk on jobs-to-be-done. I'm not a researcher. I'm a content designer. But I found your speech deeply fascinating. Thank you for being so inspiring."
"Very insightful deep dive into the importance of JTBD to understand the user and their needs from a much higher level, closer to an emotion, to then get to a solution."
Read more about the talks in this blog by Sam Osys.