Approach
Solving users' problems and making them happy
The user experience is all about a user’s needs, expectations, and emotions. These are depending on users' goals and jobs-to-be-done. Your product should solve a problem for the user. To access users' real needs and sometimes hidden goals, you have to dive deeply into the psychology of the user. I apply a multitude of proven effective methods to ensure your product meets your users' needs and gives them the best-possible experience. My work is built on knowledge from Psychology, Cognitive Ergonomics & Engineering Psychology.
User Research
Time for a reality check. Hands-on means actual users test your actual application. Remotely, in a lab, at their workplace, at home, or on the road. Whatever is most relevant. Let’s see what users are really doing with your interactive application. Let’s hear what they’re thinking and feeling. My role is to observe them and ask them what they are thinking, to explain behaviours, detect thought processes, associations and emotions. I analyse and summarise the data, and make recommendations based on it. You get the results in a visually appealing, digestible format. This gives you actionable insights to make your application easier and more fun to use.
- Discovery research
- Contextual research
- User interviews
- Usability testing
- Remote studies (moderated and unmoderated)
- Personas
- Jobs-to-be-done
- Customer journey maps
- Surveys
- Card sorting
- Heuristic evaluation
- Cognitive walk through
Personas
User centred development
Workshops & UX Training
I enjoy giving workshops and trainings. It is great fun - for me, and for the participants. Themes of the workshops are:
- Usability testing with the Google Design Sprint approach (video examples and hands-on training)
- How to conduct customer interviews (learning with video examples and practising in pairs)
- Personas and customer journey maps
"The workshop was really useful, thank you!" "Thanks Sabrina, that was a great session. You’re a really good presenter, and keep everyone engaged!"
