Workshops, talks and panels


The Research Challenge Workshop

In the picture you see us - Jen Romano, Rebecca Destello, and I - in our first in-person 'Research Challenge' workshop at UXPA San Diego on 20 June 2022.

Jen Romano, Rebecca Destello and I created and moderated 'The Research Challenge', a workshop for junior researchers to work on real-life research challenges and practice research planning skills. In an interactive remote session on MIRO participants worked in groups and individually on research tasks - with timeboxing like in work-life or job interviews. The first of our workshop series was on 9 Sept. 2020, and the following ones were on 7 Oct. 2020, on 18 Nov. 2020, and on 16 Dec. 2020.

The big three did it again! The latest 'Research Challenge' workshop was on 17 August 2022.

Feedback 2022

  • "Thanks again for your mentorship throughout the Research Challenge Workshop, I really enjoyed getting to know everyone and learned so much in those three hours."
  • "I found it a great learning experience, helpful, and very informative!"
  • "Thank you for the great workshop yesterday. It was a great way to practice my UXR skills as I go into my new role, and I enjoyed learning from you."
  • "It was such a good experience; I'd love to be a part of any other workshops you put on."
  • "Excellent method to encourage participation. I was very engaged." (in-person workshop)

Feedback 2020

  • "Great vibe!"
  • "Great to learn from others and see different approaches."
  • "I enjoyed the group activity - to see different perspectives on the same issue."
  • "Really powerful learning tool, as there is no one 'right' way to do all this!"
  • "A lot of constructive feedback."
  • "3 organisators worked well together and gave multiple viewpoints to our solutions."
  • "Loved it! Working through this as a group was so beneficial. This met my expectations for a short workshop - great value! Everyone was fantastic :) thank you."
  • "Thank you! This was really helpful to ID comfort levels and where I can grow more. I'm looking forward to more UX Research sessions."

  • "Hi Sabrina, thank you so much for co-hosting the Research Challenge today. I really enjoyed having you as my group moderator during the workshop. Even though it's not in-person, you radiate so much warmth and good energy!"


I regularly give talks at meetups and conferences, remotely and in person, in London and elsewhere in the world.

Ironhack Career Paths: UX/UI Design with Sabrina Duda, 15 Dec. 2021

The presentation 'Career Paths: UX/UI Design' covers the history of UX, different roles within UX, where UX sits within an organisation, UX maturity of organisations, UX job market and salaries.

"Thank you so much for your presentation in the Ironhack online workshop. It was so inspiring. :)" "I wanted to connect to say hi and thank you for a wonderful presentation." "I really enjoyed your talk yesterday evening - it was really insightful!"


  • "Thanks, great talk!"
  • "Awesome talk! Thank you for sharing insights, Sabrina :)"
  • "😍 amazing"
  • "Thank you for this great structured and insightful presentation!"
  • "The best presentation so far today. Very nice insights and very well-prepared. Thank you!"
  • "I really like the design of your presentation 😍"
  • "I loved your talk, super insightful."
  • "Emotional manipulation is such a huge part of UX and the examples you used I thought were fascinating!"
  • "Excellent talk about emotions and design."
  • "An awesome talk."


German UPA: Panel User Research, 24 March 2022

Panel with Jennifer Klatt, Lothar B. Blum, Lwam Leber, Sabrina Duda, Stefanie Poetzsch, Svenja Noae about user research (in German language).

Usability & User Experience Book

Text book with UX basics for exam preparation.

-> Open Amazon

Emotions of Online Shopping

A Usability Study of Online Stores Using EEG Measurements.

-> Open PDF

Personas - Who Owns them?

Why do we need personas? Who is using them? How do we create them?

-> Open PDF