Events 2023-2018


BAD Conference, 13 Nov. 2023

At the BAD (Behaviour & Design) Conference, Tech Circus brings together experts from psychology, anthropology, philosophy and more to examine the behaviour science skills that underpin UX design.

My talk: Jobs-to-be-done: A framework for product discovery influenced by behavioural design.

"You were the ultimate in BAD with your talk on jobs-to-be-done. I'm not a researcher. I'm a content designer. But I found your speech deeply fascinating. Thank you for being so inspiring."

"Very insightful deep dive into the importance of JTBD to understand the user and their needs from a much higher level, closer to an emotion, to then get to a solution."

Read more about the talks in this blog by Sam Osys.


Jobs-to-be-done webinar, 8 Nov. 2023

Yann Wermuth from Vendbridge and Lawrence Hardy, Nik Evans, Tina Akinmade and Sabrina Duda from The Stepstone Group talked about their joint journey how they established JTBD at Stepstone:

How to make jobs-to-be-done the coffee table talk in your company?​

Here are the recording and slides​ of the event.

Jim Kalbach: "Fantastic story. Thanks for sharing! Amazing work, Stepstone!" Other participants: "Thank you for the inspiring presentation. Loved the format." "Thanks so much for a great session."

Research Challenge Workshop

The Research Challenge Workshop, 6 Nov. 2023

Participant from this workshop:"Hi Sabrina, thanks for the great workshop today. I was able to take a lot with me, especially when it comes to the strategic view of research projects."

Read more about our workshops.

stepstone meetup design sprint

UX & Product Meetup: Design Sprints, 18 Oct. 2023

UX & Product Meetup: Design Sprints

Sarah Reeves and Sabrina Duda were hosting the second UX & Product Meetup in The Stepstone Group London office, Blue Fin building, opposite Tate Modern in Southwark. This time we were partnering with the Design Sprint Academy: John Vetan moderated a Design Sprint workshop, followed by a panel discussion with our Stepstone Design Sprinters.

World Usability Congress

World Usability Congress, Graz, Austria, 10-12 Oct. 2023

The World Usability Congress 2023: Take a look at the Flyer to get inspired!

Sabrina Duda gave a talk: Why we need discovery research and how to do it - a B2B case study.

Get inspired for the WUC and take a look at some pictures!


How AI is changing product design, 31 Aug. 2023

How AI is changing product design: Live webinar with panel discussion (free), 31 August 2023, 11am (UK time). With Sabrina Duda, Dan Gent, Omari Rodney. Gain insights into the impact of AI on product design and learn from leading experts in the fields of design, UX research, and product management.


UX Research Days: ROI of UX, 23 Aug. 2023

Panel discussion about the ROI of UX research with Sabrina Duda, Dominique Winter, Till Winkler, Johanna Ullsperger: "Wie und woran zeigt sich der Wert von UX Research?" (in German language), hosted by Holger Friedrich Geißler,, 9am UK time/10am German time.

stepstone meetup

UX & Product Meetup, 27 July 2023

Sarah Reeves and I were hosting our first UX & Product Meetup in The Stepstone Group London office, Blue Fin building, opposite Tate Modern in Southwark. Our amazing speakers were: Jason Beck, Abhishek Dahiya, Danielle Cooley, Lawrence Hardy, Bart Jaworski. More info here.

Dave Design Discussions

Dave's Design Discussions, 17 April 2023

Monthly interviews with design leaders from around the world. Thank you, David Di Sipio, for inviting me to the interview on 17 April 2023, 7-9pm (UK time).

Each month David interviews a different design leader, 'some of the greatest minds in the space'. Each session runs 60-90 minutes and consist of a live interview, questions and virtual networking.

Design Talks Motorway

Design Talks Motorway, 29 March 2023

Design Talks: The panel is discussing how to build a user-centred design practice. Thank you, Jason Beck, for inviting me to the panel at Design Talks on 29 March 2023, 6-9pm (UK time) at Motorway in London.

"We loved having you. Thank you for your excellent insights and engaging stories." "It was great hearing from you at the Design Talks event, and your insights really engaged me." "I attended yesterday's Motorway event and found your insights to be super helpful."

Panel discussion and Q&A plus Pizza, drinks and networking!

Iron Hack

International Women's Day, 8 March 2023

The International Women's Day 2023: I was asked to contribute to 'twelve of London’s biggest female voices in tech' for Women's Day. Thank you, Gabriel Pizzolante, for inviting me.

UX Oxford

UX Oxford, 9 Feb. 2023

Meetup UX Oxford

In this remote event, Sabrina Duda spoke about the life of a user researcher. Feedback from the organiser: "Thank you SO MUCH, that was excellent! Judging by the levels of engagement I think the audience really enjoyed it."

UXR Vocabulary

UXR Vocabulary, 29 Sept. 2022

The remote Panel UXR Vocabulary was hosted by Research Bookmark.

Over 400 people joined this panel. Sabrina Duda and the other panelists discussed the most used and most mis-used terms in UX research, how to keep up to date with UXR Vocabulary, and when it is most important to align on the meaning of UX terms. Understanding how to communicate is critical in UX research. This allows to share knowledge properly with stakeholders, colleagues and the UX research community.

Feedback from the organiser: "I can't begin to quantify the responses from people as to how insightful the session was. Your years of research, your depth of understanding of UXR, and your ability to present the subject in such an interesting way produced one of the most memorable evenings we've ever had."

World Usability Congress

World Usability Congress, Graz, Austria, 11-13 Oct. 2022

World Usability Congress 2022 Agenda

Sabrina Duda gave a talk at the WUC about how to give value as a user researcher: I just have to do good research to show my value – or not? (pdf of slides) Read a summary of my talk in Ulf Schubert's blog article about the WUC (in German).

Jen Romano and Sabrina Duda moderated another Research Challenge Workshop at the WUC. Live, and a full day! The two research challenges - tasks to be solved first as a group, then as an individual - were combined with short presentations about the best research approach and example studies.

Research Challenge Workshop

The Research Challenge Workshop, 17 Aug. 2022

The Research Challenge

The big three did it again! Remote research challenge workshop with Jen Romano, Rebecca Destello, Sabrina Duda on 17 August, 6-9pm UK time (1-4pm EDT time). "I found it a great learning experience, helpful, and very informative!"
Read here all feedback about our workshops.

Interactions Meetup

Interactions (remote), 12 July 2022, 12-1pm

Interactions Meetup

Sabrina Duda was speaking on a panel hosted by Dominic Hurst. Together with Katherine Wastell, Julia Petretta and Llara Geddes she will explore upcoming trends in the world of design from a user research perspective: 'Current & Future Trends: User Research'.

UXPA San Diego

UXPA San Diego, USA, 21-23 June 2022

The Research Challenge

Workshop with Jen Romano, Rebecca Destello, Sabrina Duda on 20 June, 6-9pm. "Excellent method to encourage participation. I was very engaged."

German UPA

German UPA: Panel User Research, 24 March 2022

Panel discussion about user research

With Jennifer Klatt, Lothar B. Blum, Lwam Leber, Sabrina Duda, Stefanie Poetzsch, Svenja Noae (panel is in German language).

Ironhack Career Pathways

Ironhack - Career Paths, 15 Dec. 2021

Career Paths: UX/UI Design with Sabrina Duda, Principal UX Researcher

The presentation 'Career Paths: UX/UI Design' covers the history of UX, different roles within UX, where UX sits within an organisation, UX maturity of organisations, UX job market and salaries.

"Thank you so much for your presentation in the Ironhack online workshop. It was so inspiring. :)" "I wanted to connect to say hi and thank you for a wonderful presentation." "I really enjoyed your talk yesterday evening - it was really insightful!"

Ironhack Career Paths is a series of sessions with real life experts in each tech field who will be sharing their experience, knowledge and professional journey that took them to where they are.

Humanising Experiences

Humanising Experiences, April 2021

Humanising Experiences, a new article describing the "Humanising Experiences Model" by Sabrina Duda.

UX Trend Report 2021

UX Trend Report 2021 is here!

The UX Trend Report 2021 is presented to you by youspi.

The trend report features UX trends, survey results, expert opinions and interviews with Sabrina Duda and Giles Colborne from the UK, Craig Tomlin from the US, Ulf Schubert from Germany, and many more.

The Research Challenge

The Research Challenge Workshop, Sept.-Dec. 2020

Jen Romano, Rebecca Destello and Sabrina Duda created "The Research Challenge", a workshop for junior researchers to work on real-life research challenges.

Based on your feedback, we offer you an improved workshop: number of participants limited to 15, more time to work on the challenges (workshop extended to 3h), more individual moderator feedback. And of course, new research challenges!
Workshop dates: Sept. 9, Oct. 7, Nov. 18, Dec. 16, 2020.

Feedback from participants: "Great vibe!" "I enjoyed the group activity - to see different perspectives on the same issue." "Really powerful learning tool, as there is no one 'right' way to do all this!"

UX Crunch: Behaviour & Design, London, 21 May 2019

The UX Crunch: Behaviour & Design

A London UX meetup focusing on behavioural design. Learn, connect and grow with the UX community, discovering how design can influence human behaviour.

WeWork, 1 Fore Street Avenue, EC2Y 9DT.

Sabrina Duda talks about User Behaviour & Psychology.

Audience feedback: "Talk is wonderful." "Your talk brought lots of insights to me and was very interesting.”

GUI & DESIGN Berlin, 12 & 13 Dec. 2018


This year the conference for designers & developers takes place at H2 Hotel Berlin, Alexanderplatz. Sessions are in German.

Sabrina talks about "The UX Warrior".

UX Crunch London Psychology Design

UX Crunch London, 27 Feb. 2018

The Psychology of Design: How the marriage of Design and Psychology can help us conduct better research, highlighting user behaviours and inevitably delivering products which are tailored to unique user needs.

Location: Rufus Leonard, 57a Farringdon Road, EC1M 3JB

Sabrina Duda talks about: "Emotions, emotional design and how it can help you to be successful in UX."

Audience feedback:"I loved your talk, super insightful." "Emotional manipulation is such a huge part of UX and the examples you used I thought were fascinating!" "Excellent talk about emotions and design." "An awesome talk."